Lusty Industries & Distributors to open a NZ Regional Office with Ben Townley
Wednesday 05 November: With some of the world's leading action sports brands, and new Lusty Industries New Zealand Company Director, Ben Townley, on board, the team will be working to replicate the 10 years success experienced in the Australian market.
Johnny McLean, Troy Lee and Ben Townley
"Lusty Industries has an unrivaled track record of successful marketing
and sales of action sports brands within the Australian marketplace, we
are a passionate and motivated group of young individuals squeezing
opportunity where possible for all of the brands we distribute from the
ground up. To have the opportunity to take Lusty Industries to New
Zealand and the company being driven by a world class professional such
as Ben Townley is not only extremely exciting but also humbling. Ben has
the same core values that I do when it comes to delivering an
experience to New Zealand customers that promotes repeat business. Lusty
Industries NZ will be an independent operation with a long term
strategy; Ben and I are determined to ensure that our customers are the
primary focus in promoting the Lusty culture and product support.”
- Johnny McLean, Lusty Industries Managing Director
"I'm stoked to have an opportunity like this in the next phase of my
career opening up Lusty Industries NZ. I have worked with Johnny for
several years as an athlete and now to grow my passion into a career
that will take myself, Lucy and my boys well beyond my racing days is so
awesome. Johnny and I share the same values, albeit me in racing and he
in business, but this makes me so passionate and sure about the future
for Lusty Industries NZ. I will be able to present and support New
Zealand customers’ brands such as Troy Lee Designs in a way that they
traditionally haven't. I have a personal connection with Troy Lee
Designs and several other brands, both as a team rider and athlete, and
endorse every product that we will be showcasing. I can't wait to see
people at the local track wearing or using our products over the years
to come."
- Ben Townley, Lusty Industries New Zealand Company Director
"I’m excited about Johnny and Ben working together! Lusty Industries has
done a great job in Australia and I’m confident Lusty Industries NZ
will take our brand to the next level. All of us are excited about what
the future holds working with such a proactive and progressive team.”
- Troy Lee, Founder and Owner of Troy Lee Designs
The Troy Lee Designs Moto range will be available from Lusty Industries
NZ starting November 1st, 2014 with further updates and news to follow.
About Troy Lee Designs
For over 30 years, Troy Lee has been customizing helmets "For The
World's Fastest Racers." TLD's relentless commitment to creating
products that exceed the cutting edge of style, design and quality, has
earned them the reputation as an innovator in many different fields of
racing. Troy Lee Designs has since expanded into a full force operation,
offering a complete line of helmets, apparel and premium protection for
off-road motorcycling and bicycling, sportswear and accessories, and
operating the TLD supercross and motocross teams. Based in Corona,
California, Troy Lee Designs has a global network of distributors. For
more information visit
www.troyleedesigns.com.
About Lusty Industries
Lusty Industries is a progressive, passionate and action sports driven
Distribution Company that services and supports a diverse range of
channels including Motorcycle, Bicycle, Surf, Skate, Snow and
Motorsport. Based in Newcastle, Australia the products we sell are
available from over 1900 dealers Australia wide and the entire product
range can be found at
www.lustyindustries.com.